How To Use Autosuggestion Techniques For Self-Improvement

Self Improvement Using Autosuggestion:
An Enhanced Technique

Émile Coué (1857–1926) was a French pharmacist and psychologist who popularised the idea of self-improvement through the use of autosuggestion. He encouraged using positive autosuggestion combined with imagination to achieve a desired outcome.

Émile Coué, Emile Coue
Émile Coué

Auto-suggestion can be used to change external circumstances in our lives by bringing experiences, people and things to us that we feel are needed to help us live our lives more abundantly.

Auto-suggestion can also be applied to our interior selves to bring about changes in behaviour such as increasing confidence, becoming more articulate, stronger, fitter etc.

Émile Coué’s autosuggestion technique yielded many successes for his clients. Suggestions are to be repeated throughout the day. It’s important to note however, that whatever is suggested must be within the realm of material possibility. He also cautioned against trying to force an issue since this was likely to produce the opposite of what was intended.

Since self-improvement ideas can be quite specific, and because we may have several areas we need help with, Émile Coué invented the mantra “Every day, in every way, I’m getting better and better” to cover all that a person might suggest to themselves.

The statement can be expressed differently such as “Day by day, in every way, I’m getting better and better” and in the Every Day, In Every Way online store, the term “Every day, in every way, I’m becoming better and better” has been used.

Two factors, however seem to have been missing from Émile Coué’s method. One is to be cognisant of the fact that we are unable to achieve anything solely through our own efforts. Whether we are aware of it or not, nothing happens in our lives without the creative work of an Invisible Influence – call it what you may. So if we want something, we need to call upon this Invisible Influence to help us out.

The other factor is that simply wishing for something to change won’t work as long as we believe it isn’t possible. If there is a negative belief buried so deep that it can’t be eradicated (and even if it can), autosuggestion can be strengthened in three ways:

1. Consider whether you are worthy of what you are asking for. For example, are you a respectful, compassionate and kind person?

2. Have you earned what you are asking for? For instance if you want to be healthier, are you helping yourself by eating a healthy diet, getting enough sleep, exercising, not smoking, avoiding excess alcohol, and so on? If you want to be wealthier, are you spending what you do have wisely?

3. Think about how you will use what it is you are requesting. How will it help you to make a more positive contribution to life?

Once you are convinced that you have earned what you are requesting, you are worthy of it and will use it well, these beliefs will help to neutralize long held negative beliefs that are obstacles to your success.

All this brings us to a way to develop Émile Coué’s mantra further. Instead of saying quietly to ourselves “Every day, in every way, I’m becoming better and better” we can enhance it as in these examples:

“Every day, in every way,
with Your help,
I’m becoming better and better.
I’m worth it, I’ve earned it,
and I will use the improvement well.”

or, simply

“Every day, in every way,
with Your help,
I’m becoming better and better.
I’m worth it, I’ve earned it,
and I will use it well.”

“Every day, in every way,
with Your help,
I’m becoming more confident.
I’m worth it, I’ve earned it,
and I will use it well.”

(Émile Coué’s work is described in several books including “My Method”, and “Self-Mastery Through Conscious Auto-Suggestion” which is freely available to read online or download from archive.org.)

© Therese Donnelly, 2014.

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